Naxawellness
2025 · Lagos
Took a wellness store from a standing start to serious monthly revenue with a data-led Meta Ads strategy and high-performing UGC.
Six years buying media across Meta, Google, TikTok and Snapchat — over $1M in spend managed, at an average 5x return. I build the store, run the ads, and set up the tracking that shows what's actually working.
About
I'm a media buyer with over six years of experience helping online stores sell more. I've managed more than $1M in ad spend and built campaigns that earned five times what they cost — across Meta, Google, TikTok and Snapchat.
But I don't stop at the ad account. I build and improve stores on Shopify and WordPress, set up automated email and DM sequences, and put tracking in place with GA4, Microsoft Clarity and GTM so you can see exactly where the money goes and how to spend it better. I like working with both creative teams and data people — that's usually where the real gains hide.
Selected work
A cross-section of brands I've grown — with the results that mattered to each one.
Took a wellness store from a standing start to serious monthly revenue with a data-led Meta Ads strategy and high-performing UGC.
Scaled paid media across Meta for a US DTC brand, with relentless testing of copy, creative and audience segments.
Ran and scaled Google Ads across Search, Display and YouTube for clients in multiple industries, backed by GA4 reporting.
Scaled a Shopify store and expanded reach into new markets with localized creative and market-specific campaign structures.
Grew a Nigerian fashion store to eight figures in tracked revenue across Meta, TikTok and Snapchat.
Built a high-converting Shopify store, wired up Meta Pixel and retargeting, then ran launch campaigns end to end.
Kept a WordPress news platform fast, stable and discoverable — with SEO and site-structure work that grew organic reach.
Executed Facebook Ads campaigns for events and growth, tuning budgets and reading performance data to adjust on the fly.
Receipts
Real store dashboards from the brands I've grown — revenue, orders and conversion, unedited.
What I do
Full-funnel execution — from the first click on an ad to the tracking that proves it worked.
Experience
Scaled store revenue from ₦900K to ₦12M in a month and lifted monthly returns to ₦50M through data-driven Meta Ads, retargeting and UGC creative.
Ran paid media that expanded the brand into Canada and the US, tripling sales with localized creative and market-specific targeting.
Built and scaled Google Ads across Search, Display and YouTube for multiple industries; reported through GA4 and delivered 120%+ average ROAS.
Managed and scaled Meta campaigns driving $10M+ in tracked revenue over two months, with 20+ A/B tests improving CTR and lowering CPA.
Executed and optimized Facebook Ads campaigns, managing budgets and reporting to lift event leads and account performance.
Designed a high-converting Shopify store, set up pixel-based tracking and retargeting, and ran launch campaigns at 3.8x ROAS.
Maintained and optimized a WordPress news platform for speed and SEO, growing organic traffic 30% over six months.
In their words
The results speak first — but here's what the people behind them had to say.
Honestly, I don’t fully understand how you do what you do, but when it comes to setting target audiences, you’re on another level. My old page hit 5,000 followers after you set the audience for me — and the new one is already on its way to 1,000 in just a few weeks, with over 55k views in the last 30 days. And the buying customers? They’re showing up too. Grateful, always.
My ad is going very well o, and I’m enjoying it. 😂 The messages just won’t stop — men are messaging me, and even the women too!
In fact, I’m enjoying it — people are buying and I’m very happy! They keep messaging me for the products, and I’ve already run out of stock. 😭
The messages are choking me o — my hand is paining me from packing orders, I don tire! 🤣 I wanted to pause the ads, but you told me the sales were still on.
Thank you for being instrumental to my business growth. Thank you for always being there when I have a problem, and for your swift response. God will continue to bless you and increase you.
You’ve done well — we worked as a team, but I must confess, you’re such a genius. 🤝 Even my developer didn’t know the app already had a SHA key. Thanks, man!
You did amazing on this campaign — I really loved your work ethic. I can’t wait for our next campaign in December and working with you then. 🥂
Wow — I just opened it and it’s working. You are good! 👏